Discover the best method

to sell your property

"Your property deserves to be sold

for the highest price possible"

Nélia Luís
Real Estate Agent

Why aren’t many properties sold?

1. Incorrectly priced

2. Inadequate home preparation

3. Poor real estate marketing strategy

1 Incorrectly priced

There are 3 aspects that determine a property’s value:

1.1 Market Dynamics

The market operates under the Law of Supply and Demand.

1.2 Location

Homes closer to city centers typically sell for a higher price.

1.3 Property condition

New properties have more advantages over used ones as they are in perfect condition and show no signs of wear.

Regardless of your property’s age, we can advise you on how to make your house more attractive to potential buyers without spending too much money.

The importance of the selling price

The faster you sell, the better. Statistics show that properties that sell faster are those that are priced correctly from day one.

Properties priced above market value take longer to sell and, end up being sold for less than they should.

I will help you decide the best price for your property!

Request a comparative market analysis from me.

2 Inadequate home preparation

Selling a property is a price war, but also a beauty contest.

Did you know that…

● 83% of buyers say that visiting a home with home staging helps them see the property as their own;

● 83% of agents say that a staged home will sell faster;

● 90% of people start searching for homes online;

● 45% of buyers say home staging will positively affect the home’s value if decorated to their taste;

● Once staged, properties sell 73% faster.

For every 1 Euro invested in home staging,

you get in average return of 3 Euros.

Some effective examples of home staging:

Before

After

Before

After

Less appealling property

Unattractive property

Few showings

More time on the market

Depreciates over time

That’s why at imoExperty, we help you prepare the property before it’s listed,

making it appealing to as many potential buyers as possible.

How to Make a Good First Impression

We don’t get a second chance to make a good first impression!

Learn how we create a great first impression and stand out from other similar properties.

Sell your house, not your personality

Buyers don’t want to feel like they are visiting someone else’s home. They want to imagine the house as theirs.

The more neutral the space, the easier it is for them to imagine living there.

So, remove family photos and personal items. And the cost to do this? €0.

Home Staging Tips

First Impressions

Avoid bad odors (pets, tobacco, trash)
Mild temperature
Well-vacuumed, dust-free surfaces, and sparkling windows
Keep curtains and blinds open to let in natural light freely
Store coats, shoes, and personal items in the closet
Remove personal photos and items

Dining Space

Bedroom

Store toys and personal items
Use neutral bed sheets without patterns or bright colors
Add a bedside table
2 or 3 decorative elements: candles, books, or fresh flowers
A bedside lamp or wall light near the bed
A blanket on top of the bed or in a basket

Living Room

Place the sofa on the wall farthest from the entrance. Don’t place it with its back to the door
Neutral pillows paired with one or two matching patterned ones
Pictures with soft, calming images
Use a rug as large as or larger than the sofa
Add a blanket on the sofa or in a basket
Include a coffee or side table
Use a small table plant and a large corner plant

Kitchen

Keep the sink, taps, and all metal items shiny
Clear and tidy countertops
Put away dishes
Empty trash and avoid visible recycling bags
Use fresh elements: flowers, vegetables, lemons
Remove appliances from the counter (e.g., kitchen robot, fryer, etc)
Remove personal information like calendars, magnets, and photos from the fridge
Bring in homemade elements like cake, coffee, or scents that you would want in the kitchen

Exterior

3 Poor real estate marketing strategy

If the property is well-priced and well-prepared but no one knows it’s for sale, it won’t sell.

If many people know it’s on the market but the marketing isn’t effective, the property will lose value.

So, marketing helps us attract more people while also increasing the value of your property.

Marketing that devalues the property

Poorly taken photos
Property with multiple prices
Property with several descriptions
Property listed with multiple real estate agencies
Property listed multiple times on real estate websites
Only interior photos (and few)
No investment in paid ads
Not showing the property from the outside or its surroundings

Marketing that values the property

Professional photos
Property with only one price
Property with a carefully crafted description using copywriting techniques
Only one person dedicated to advocating for the owner’s interests
Property effectively listed on real estate websites
Photos of the property’s exterior
Investment plan for paid ads
Highlight the area surrounding the property

At imoExperty, our marketing plan not only brings many potential buyers to your property but also helps shape a positive impression of it.

At imoExperty, we’re committed to maximizing your property’s value!

Proven Success

What my clients say

What we do for you

Before going on the market

Launch of the property on the market

Listing in the system and on 116 real estate websites
Promotion on social media
Email to the colleagues database
Email to the potential clients database
Flyers in the neighborhood
Virtual safari with colleague
Open house (if necessary)

Home visits

After the deed

About me

Nélia Luís

Real Estate Agent

Tavira

Dedicated, communicative, and trustworthy

"Success is not only measured by the number of transactions but also by the satisfaction of your clients"

Nélia strives to ensure that each client feels valued and that all transactions are completed efficiently and successfully.

She grew up and lived in Tavira until she was 18, at which point she moved to Lisbon to pursue her university studies, earning a degree in Management.

After completing her degree, she moved to South Africa and Mozambique, where she spent three years gaining unique and valuable experience that now contributes to her career as a real estate consultant.

Living abroad provides a deep understanding of the challenges and emotions that arise when moving to a new place, especially when it comes to finding a home and adapting to a new life. This gives her an advantage when working with international clients or people relocating from one region to another, offering them not only a house but also the support and confidence they need to start a new life.

On the other hand, having grown up and lived in Tavira for most of her life, Nélia can share insights about the best areas to live, the available services, and the lifestyle that the city and region offer.

In the past three years as a real estate consultant, Nélia has discovered a true passion for her work, which is reflected in her dedication and satisfaction in helping others.

Through her experience, she realized that the real estate industry goes far beyond selling houses. It’s about connecting people to their new homes and often helping them start a new chapter in their lives.

ImoExperty comes at the perfect time in Nélia’s career, at a moment when her personal and professional growth is a priority. She is supported by a team that allows her to expand her skills through innovation, marketing, technology, and training with specialists, in order to provide high-quality service to her clients and establish herself as a reference in the market.

Last but not least, Nélia is a mother of three children and has been an entrepreneur throughout her life while balancing her time and dedication to her family.

Support and Follow-up

It seemed easier, didn’t it?

But don’t worry, we’ll support you every step of the way.

Selling
price analysis

Property
document analysis

Property
preparation

Marketing
plan

Support in
resolving issues

Regular updates
on sale progress

Proposal
negotiation

Promissory contract
of purchase and sale

Why choose imoExperty?

Notes: For properties valued under €100,000, the minimum fee is €5,000.

The amounts presented are subject to the legal VAT rate.

FAQ's

We know that selling your property is an important decision and that you may have several questions. Here, we address some of the most common ones:

What will happen if I price my property higher than my neighbors?

The price of your home will help your neighbors sell theirs more easily.

Your goal should be to enter the market at a price that attracts buyers, not one that drives them to other homes.

What if I don’t get any viewings on my property?

This may indicate that your property is priced above market value. Potential buyers only visit properties that are priced at market value.

Although the seller may be willing to accept lower offers, they won’t receive any because the buyers won’t even visit the property.

At imoExperty, we guarantee a Comparative Market Analysis, suggesting the highest possible price.

I don’t mind if the property stays on the market for a long time. Is that a problem?

Your property will become ‘burned out’ and you’ll end up losing money. People tend to avoid houses that take a long time to sell because they assume there’s something wrong with them or that the seller isn’t willing to negotiate.

The best offers are usually received within the first 30 days, but only if the price is fair from the start.

Does hiring a real estate agent not increase the cost of selling a property?

A good real estate agent is not just focused on selling the house, they are committed to enhancing its value. Unfortunately, there are many who only want to sell at any cost.

At imoExperty, we don’t operate that way. We aim to enhance the property so it can be sold for the highest possible price.

To save money, should I go for real estate agents who lower their commission?

Agents that charge lower fees typically do less for you, often doing little more than putting up a ‘For Sale’ sign.

Generally, those who charge low fees won’t enhance your home, as they don’t invest in home staging, professional photography, or marketing.

Wouldn’t it be better to choose a real estate agent who is willing to sell my property for the highest price?

Inexperienced consultants or tricksters mislead homeowners with unrealistic prices just to secure the exclusive listing. After a few weeks, they will ask you to lower the price.

You should make your decision based on the results previously achieved by that agent/agency and insist on a thorough Comparative Market Analysis. The selling price should be based on this study.

Remember, if you price the property incorrectly, you could lose a lot of money.

Earlier, you talked about “Preparing the house for sale”. Will I need to spend money on that?

It’s crucial that we attract many potential buyers to your home and help them envision living there.

To achieve this, a simple preparation of the house is often all that’s needed, and it doesn’t require spending a single cent.

We will assist you in making your home incredibly appealing to potential buyers.

If I don’t sell the house, do I need to pay anything to imoExperty?

No, the investment is entirely on us. We will invest our time, expertise, and money to ensure your home sells for the best price possible.

You only pay our fees if we find the right buyer for your property.

Is imoExperty the only one that can sell the property?

No, imoExperty is responsible for promoting your property, but any real estate agency can bring a buyer. In that case, imoExperty will split the commission with the other agency.

You won’t have to pay a single cent more, and you’ll save a lot of time since you only need to talk to me instead of dealing with dozens of different consultants.